Rate Cards & Pricing Rules
Configure floor CPMs, fixed slot pricing, prime-time multipliers, and dynamic pricing rules.
Rate Cards define your pricing structure for both programmatic ad exchanges and direct advertiser bookings.
🔗 Portal URL: https://partner.fairads.in/rate-cards
Pricing Models
FairAds AI supports flexible pricing models:
1. Programmatic Floor CPM
Set a minimum price (Floor CPM) for programmatic bidding auctions. Any programmatic bid below your floor is automatically filtered out.
2. Fixed Slot Rate (Flat Rate per Flight)
Specify a fixed price per slot per week/month for direct advertisers (e.g. ₹500/month per 15s slot).
Prime-Time Multipliers & Dynamic Pricing
Increase yields during peak traffic periods:
- Weekend Multiplier: Automatically apply a 1.25x - 1.5x price multiplier on Saturday and Sunday.
- Peak Hour Surge: Increase CPM floor rates during morning and evening rush hours.
| Time Window | Multiplier | Floor CPM |
|---|---|---|
| Regular Hours (10:00 - 16:00) | 1.0x (Standard) | ₹10.00 |
| Evening Peak (17:00 - 21:00) | 1.4x (Prime) | ₹14.00 |
| Night (22:00 - 06:00) | 0.8x (Off-Peak) | ₹8.00 |
Use the Site Planner to benchmark regional CPM averages before setting your floor rates — AI-recommended CPMs are displayed in the site analysis report.
Next Steps
- Site Planner → — AI-recommend CPMs based on location viability analysis.
- Inventory → — Apply rate cards to individual screens or venue groups.
- Financials / Billing → — Review earned revenue against your configured rates.
How is this guide?
Hardware & Media Player Setup
Installing, pairing, configuring CMS API integrations, and troubleshooting FairAds Media Player software across supported hardware platforms.
Audience Analytics & Impressions
Review footfall analytics, verified impression counts, and audience demographic metrics across your display network.